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Business Video Categories or What Type of Videos Does My Business Need

Updated: Jan 22

The type of videos your business needs depends on your goals, target audience, and the nature of your business. Here are some common types of business videos:


A person presenting in front of a camera wearing a suit with white background behind him


  1. Explainer Videos: To explain your product or service, often using animations.

  2. Testimonials: Showcasing customer experiences to build trust.

  3. Product Demos: Demonstrating how your product works.

  4. Company Culture Videos: Highlighting your company's environment and values.

  5. Tutorials or How-To Videos: Educating customers on using your product or service.

  6. Event Highlights: Showcasing events or conferences your business participates in.

  7. Interviews: With company leaders or industry experts.

  8. Behind-the-Scenes: Giving a glimpse of your business operations.

  9. Social Media Videos: Short, engaging content for platforms like Instagram, Facebook, or TikTok.

  10. Webinars or Educational Content: Providing in-depth knowledge about topics related to your business.

Choose the type that aligns best with your marketing strategy and resonates with your audience.

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