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Video Production Tips or How to Make Your videos Deliver

Updated: Jan 22

Creating engaging and high-quality videos requires a blend of technical skill, creativity, and understanding of your audience. Here are the top video production tips to make sure your videos deliver.

How to make your video not suck

  1. Plan and Script Your Video: Start with a clear plan and script. Outline your key messages and plan how to visually represent them. Storyboarding can be helpful.

  2. Understand Your Audience: Tailor your content to the interests, needs, and preferences of your target audience. Know what they find engaging, informative, or entertaining.

  3. Invest in Good Equipment: While you don’t need the most expensive gear, decent quality equipment (camera, microphone, lighting) can significantly improve your video quality. We recommend getting a Sony FX6 with some good lenses like Sony 24-70 F2.8 GM II.

  4. Focus on Lighting: Good lighting can dramatically improve the visual quality of your videos. Use natural light or invest in basic lighting equipment.

  5. Record High-Quality Audio: Clear audio is crucial. Use a good microphone, minimize background noise, and consider using lapel mics for interviews.

  6. Stable Footage: Use a tripod or a stabilizer to avoid shaky footage. Steady shots look more professional and are easier to watch.

  7. Rule of Thirds: Apply this basic composition principle to frame your shots in an aesthetically pleasing manner.

  8. Edit Thoughtfully: Editing is where you bring your story to life. Cut out unnecessary parts, use transitions wisely, and ensure the pace keeps the viewer engaged.

  9. Color Grading: Enhance the mood and feel of your video with color correction and grading.

  10. Use Background Music and Sound Effects Judiciously: They should complement, not overpower, your video. Ensure you have the rights to use the music.

  11. Include a Call to Action: What do you want viewers to do after watching your video? Subscribe, visit your website, or share the video? Include a clear call to action.

  12. Test Your Content: Get feedback before finalizing your video. See if the message is clear and the video is engaging.

  13. Keep Learning: Video production is a field where there is always something new to learn. Stay updated with the latest trends and technologies.

  14. Optimize for Platforms: Different platforms have different specifications and audience expectations. Customize your video accordingly (for example, shorter videos for Instagram, longer formats for YouTube).

  15. Tell a Story: People love stories. Make your video narrative engaging. It should have a clear beginning, middle, and end.

  16. Consistency and Branding: Maintain a consistent style and branding in all your videos. This helps in building a recognizable and trusted brand image.

Remember, the key to a great video is not just high production values, but also engaging, well-planned content that resonates with your audience.

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