Having the right film gear is such a big deal in commercial video production. It isn't so much about having the fanciest camera or expensive lenses, rather the selection of the tools that best operate to accomplish the goals and budget of your project.
First off, let me run down some image quality stuff. The quality of cameras and lenses can make the world's difference in how your final product looks and feels like. Clients these days tend to want 4K or even 8K resolution especially for these fancy high-end commercials. But it's not all about resolution. From dynamic range to color science and even low-light performance, countless other factors play a huge role in determining what your footage is going to look like.
And then there's the reliability and versatility factor. Generally, pro grade equipment is more rugged and versatile to different shooting locations. This critical factor when one is working under a very tight schedule and needs equipment that will not break down in the middle of work. Also having the gear to handle different shooting situations would allow you more freedom as far as creativity and adjusting according to what the project demands.
However, it's not all invested in the camera body and lenses. Lighting, sound as well stabilization equipment are equally important. Good lighting can reshape a scene, high-quality audio essential for an engaging story telling, stable footages are of high consideration in the market. Double your production value when investing on these areas.
But here's the rub, no gear in the world is going to replace skill and creativity. The gear should only enhance your vision, not define it. Knowing how to use your equipment to its fullest potential is where the real magic happens. And not to mention the fact that post-production – editing, colour-grading, sound design – could be the make or break for every project.
At the end of the day, while all this high-end gear are vital, it's just a part of the puzzle. And what actually brings everything together is your strategy, your understanding what the goals of the project are and what kind of expertise your team can provide. And being a strategic person yourself because you know that balance between the technical aspects with creative vision is key in being successful in commercial video production.
So, while going on a splurge on the latest and greatest won't hurt in any way, you just have to make sure that your gear investment is wise enough in answering what your firm does and the kinds of projects you normally tend to take on. It will, in the end, pay off on quality production eventually as well as increase efficiency for workflow.